Benefits of Social Media Marketing

Social Media Marketing is quickly becoming one of the most important parts of marketing strategy. Businesses all over the world are discovering the ways social media can contribute to the success and growth in all areas of their company.

 

According to Hubspot, 92% of all marketers indicated that their social media efforts have generated more exposure for their businesses, while 80% of marketers indicated that their social media efforts increased traffic. With these types of statistics, the benefits of social media marketing can no longer be ignored.

 

If you’re feeling a bit hesitant about whether social media marketing is worth the effort, we’ve provided some benefits that may help you make the switch:

Improved Audience Insights

For every business, the key to success is knowing your customers. Social media makes this easier than ever. Social networks allow you to see what your potential customers are talking about while getting to know them. 

Improved Customer Service

Social media allows businesses to easily field customers comments, questions and concerns instantaneously. Although you may have a dedicated customer service department reachable through email and phone, it’s important to handle issues via the method of communication consumers prefer. Customers want to be assured that if they have a problem, they can easily be helped. Customers using one of the common social networks such as Facebook and Twitter, can communicate with you directly. 

 

Content is Easily Distributed 

Social media should always play a large part of any content marketing distribution plan. In the past, marketers faced the challenges of reaching their audience with their content in the shortest possible time. Today, with the help of social media, businesses can spread the word with a click of a button. Social media accounts for a huge portion of referral traffic on the web, which means you need to make sure your content aligns to your brand and interests of your audience.

It takes roughly six to eight exposures to a product before a customer decides to purchase. A clear benefit of social media is repeat exposure of your content with network. This allows you the opportunity to remind them of what you have to offer, which can shorten your sales funnel dramatically.